The other day I was at my regular restaurant with a magician friend. The waitresses seem to like it when I come in - they often stop by to chat and to request some magic. This time I had my version of Max Maven's "PrediXion" (from Prism) ready. I told Reagan, my victim that evening, that I had developed a trick just for her.
A few days later I asked how she liked it. She proclaimed it her favorite of all the things I had done for her. Now "PrediXion" is a really strong effect, but I don't think that's why it had such an effect on her; I'd shown her strong magic before. I think she liked it so much because I'd personalized it. I took the time to develop something just for her. Never mind that I can use that presentational hook every time I do the trick - in her mind it's her trick. It's like that old joke: the most important thing in show business is sincerity...If you can learn to fake that you've got it made.
Note to self: learn to connect with audience.